Transparency

Cookies Policy

How we use cookies and similar technologies on this website, and how you can control them.

Last updated: May 2026. See also our Privacy Policy.

What are cookies?

Cookies are small text files placed on your device when you visit a website. They allow the site to remember your actions and preferences over time so you don't have to keep re-entering them when you come back or browse from page to page.

How we use cookies

We use cookies and similar tracking technologies (pixels, local storage) to:

  • Keep your shopping bag and Favourites list intact during and between visits
  • Remember your preferences (e.g. selected size or colour)
  • Understand how visitors find and use our site so we can improve it
  • Show you relevant advertising on other platforms
  • Prevent fraud and keep the site secure

Types of cookies we use

Strictly necessary cookies

These are essential for the website to function and cannot be switched off. They are set in response to actions you take, such as adding items to your bag, logging in, or filling in forms.

  • _shopify_y — Shopify analytics, session identification
  • _shopify_s — Shopify session tracking
  • cart — Stores the contents of your shopping bag
  • _secure_session_id — Secure checkout session

Performance and analytics cookies

These help us understand how visitors interact with the site by collecting information anonymously. The data helps us improve our pages and content.

  • _ga, _gid — Google Analytics, used to distinguish users and sessions (expires after 2 years / 24 hours)
  • _gat — Used to throttle request rate (expires after 1 minute)

Functional cookies

These allow the website to remember choices you make and provide enhanced, more personal features.

  • malow_favourites — Stores your saved (wishlist) products locally on your device so they persist between visits. This data never leaves your browser.

Marketing and targeting cookies

These cookies may be set by our advertising partners to build a profile of your interests and show you relevant adverts on other sites. They do not store personal information directly, but work by uniquely identifying your browser and internet device.

  • _fbp — Facebook Pixel, used to deliver, measure, and improve advertisements on Facebook and Instagram
  • _pin_unauth — Pinterest, used for advertising attribution
  • _tiktok_web_id — TikTok Pixel, used for advertising attribution

How long do cookies last?

Session cookies are deleted when you close your browser. Persistent cookies remain on your device for the period set by the cookie (as listed above) or until you delete them.

Your choices

You can control and/or delete cookies at any time. You can delete all cookies already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionality may not work.

To manage cookies, visit your browser's help section:

To opt out of Google Analytics across all websites, visit tools.google.com/dlpage/gaoptout.

Changes to this policy

We may update this Cookies Policy from time to time to reflect changes in technology or legislation. Any changes will be posted on this page with an updated date.

Contact us

If you have any questions about our use of cookies, please contact us at support@malowlondon.com or via our Contact page.